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05 December 2017

The effective use of social media for professionals

Category: MASTER COURSE

How to win business and develop your network using social media: the course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level to raise your profile and win new business.

Who should attend?
This course is for delegates who want to improve their social media skills.  Interacting on social media is an increasingly important part of the business strategy of the modern professional services firm. The course is for people who want to realise their potential and win new business by focusing on and sharpening their online presence.  It is primarily aimed at those with a basic knowledge of social media or those who wish to build upon their existing knowledge and get up to date with recent developments.

The course will cover best practice on all of the main social media platforms and provide a detailed overview of how they can be utilised on an individual and business level, to raise profile and win new business.  It is especially relevant to accountants who are keen to build their client and third party referrer bases, improve internal and external corporate communications, enhance their brand and enter into strategic alliances.

What you will gain
This practical one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook).  Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. 

The course will assist professionals wishing to generate thought leadership, target clients or be a leader in innovation.  It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.

Programme outline 
By the end of the course you will be able to:

  • identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
  • successfully develop a larger business network using social media
  • avoid the pitfalls of posting social media content
  • understand recent trends in social media
  • develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
  • prepare a social media staff policy
  • integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
  • understand how to measure the success of campaigns. 

The course starts at 9.30am. Lunch and refreshments are included.

Booking Information

Date Location Price
5 December 2017 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.
12 March 2018 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.
10 July 2018 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.
3 September 2018 - 09:30 London Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.
10 December 2018 - 09:30 Manchester Price: GBP 599.00
Member price: £539. CDS member price: £415. Plus VAT on all prices.

The effective use of social media for professionals

CIMA members and students should log in to MY CIMA before booking to receive the appropriate discount. Save up to 30% with the CIMA Corporate Discount Scheme (CDS). Find out more at: www.cimamastercourses.com/CDS

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Tailored training 
We can tailor any of our Mastercourses to meet your needs as well as providing completely bespoke training solutions. Find out more

Find out more 
If you have any queries please email or phone us on: +44 (0)3332 221608. Visit our booking page for information on how to book and pay.

The venue for this course will be confirmed 14 days before the scheduled date. 

CIMA Mastercourses are held in partnership with BPP.  

CIMA on demand is our range of online CPD courses specifically designed for busy finance and business professionals who need training that's convenient and will fit around their schedule. Find out more