Format: Publication (online eBook)
Although marketing-related expenses are a significant portion of most organisations' budgets, it is often difficult for those with budget oversight to get a clear picture of the returns on their marketing investment.
This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns.
It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.
- Analysing marketing returns
- Marketing plan failures
- Evaluate marketing ROI
- Management of marketing investments
This book is designed for financial professionals responsible for measuring and reporting the impact of various marketing activities and expenses.
All learning resources available in the CGMA Store qualify for CPD for CIMA members.
Note on CPE Requirements and Credits